About Us

YOU OWN IT is a modern  athleisure brand created to redefine beauty through authenticity. We celebrate real skin, real texture, real stories — across every tone, every mark, and every form. Because true confidence doesn’t come from perfection, it comes from ownership.

Our designs are crafted for those who transform insecurities into strength and carry themselves with quiet power and unmistakable confidence. Each piece is made to feel elevated, intentional, and empowering. Founded by Pooja Yadav, YOU OWN IT stands for self-worth, inclusivity, and 

No AI. No artificial perfection. Only real bodies, real scars, real confidence — because luxury should feel real.

Wear it with presence. Wear it with power. YOU OWN IT.